BRAND INFORMATION
929AERO.T is a young and trendy fashion brand from London, UK. Its unique DNA is inspired by the aesthetics of sports cars. The brand advocates a free and spontaneous attitude towards life, encouraging women to independently choose their own lifestyles and dressing styles. The brand's style is mysterious, futuristic, bold, cool and fashionable. The brand is innovating a new style that combines elements of casual sports and formal wear, making fashion items suitable for any occasion.
The brand offers women's wear, men's wear, accessories and bags, and will provide special custom-made clothing for VIPs. The brand hopes that people can express their individuality through clothing.
The brand is committed to promoting gender equality and is a representative of the era of powerful women, leading modern women towards a more autonomous, independent and confident future.
929AERO,T BRAND STORY & FOUNDER'S STATEMENT
The original intention of establishing the 929AERO.T brand is that modern women are rising, the era of powerful female leads has arrived, and more and more outstanding women are emerging. Gender equality is increasingly reflected in all aspects. A free and unrestrained life is what I have been pursuing all my life. Do everything you like, not because of anyone else, because you yourself are the best. Your role can be a mother, a wife, a sister, no matter what role you play in this world, the most important thing is that you are yourself.
In addition, more and more women have their own unique personalities and charm. In many fields that were previously dominated by men, women are now playing important roles. The style of the 929 brand is mysterious, futuristic, technological, bold, cool and fashionable. A very special element in the brand is the combination with car culture, inspired by the aesthetics of sports cars: your life is in your own hands, holding the steering wheel, which represents control and mastery, etc. This is also the soul that this brand wants to express. Your life needs to be in your own hands, and you should be the best, most beautiful and coolest version of yourself.
Therefore, in the design, I hope there will be many unisex and gender-neutral styles that both men and women can handle well, especially suitable for the cool and individual style of the contemporary young generation. Incorporating some elements of men's suit styles into women's clothing, women's styles should not be defined or limited to one type. Any clothes that make you feel comfortable and confident should be loved. Women's clothing should not be conservatively defined. We don't need to adhere to outdated conventions. Every day is a new day, every day should be cherished, every day should be taken seriously, and every day you should be yourself. So show it all.
That's why I want to integrate casual and sporty elements with formal wear. I hope to have comfort while having a unique personal style. In fact, you can recombine any items in the brand to create your own exclusive style. Finally, I hope the brand spirit and soul can be passed down forever.
